Young Henry’s, a brewery based in Newtown, crafted a limited edition hoppy ale named ‘Red Radio’ using local, Australian ingredients to celebrate FBI Radio, a radio station dedicated to the local music of Sydney. A beer label needed to be designed to showcase this collaboration and to raise awareness of the station.
How can we design a beer label that highlights FBI Radio?
My solution was to design something beautiful and visually appealing to raise both interest and curiosity among the crowd.
I have illustrated the label with floral motifs to show appreciation towards FBI Radio and intricate details that garners the attention of the audience.
At first glance, it is artistic, but upon further inspection, it directs their attention to the message on the label and therefore connects the people with FBI Radio.