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Identity

Photo by Joy
Photo by Joy
Branding, Identity Overview A logo balanced between business and friendliness that can be rearranged to fit into different mediums. Asia Joy is a photographer who captures beautiful moments that is intended to be both artistic and document a point in […]
Mori Korean Restaurant
Mori Korean Restaurant
Branding, Design Overview Branding designed to reflect Korean food done right. Mori Korean Restaurant is a casual Restaurant in Chiang Mai, Thailand that offers a selection of favourites inspired by Korean flavours using fresh ingredients. Starting from the ground up, […]
Tio Loco Branding
Tio Loco Branding
Branding, Identity, Design Overview Tex-Mexcellent branding for mesquite-grilled food Tex-Mex brand that translates to ‘Crazy Uncle’, is a restaurant in Texas inspired by the fact that everybody has a crazy uncle who everyone loves and enjoys being around and who provides […]
Ray of Magic
Ray of Magic
Lettering, Design Overview Vintage logo designed with a modern feel. Custom logotype designed for a Melbourne, Australia based variety entertainer Raymond with acts including magic and juggling. Designed for a modern vaudevillian, the logo has been inspired by vintage carnival […]
Logo Collection
Logo Collection
Logo, Identity Overview Collection of logotypes designed for brands within a range of industries.  
Sake Jr
Sake Jr
Branding, Identity, Design Overview Build your own healthy bowls Saké Jr takes Japanese influenced flavours and creates food fresh every day that is not only simple, quick and delicious but also nutritious and nourishing so you can eat well and […]
Mise En Place Talent
Mise En Place Talent
Branding, Identity, Design Overview Be Perfectly Prepared Mise En Place Talent provides HR and recruitment services for leading hospitality and F&B organisations around the world spanning New York, Miami, Hong Kong, Shanghai, and Singapore. The name being based around the […]
Cast Iron Burgerhaus
Cast Iron Burgerhaus
Branding, Identity, Design Overview Burger x Steak x Beer x Shake Cast Iron Burgerhaus is a casual burger joint in Bangkok, Thailand serving simple offerings with great quality products for a relaxed lunch or a friendly late-evening gathering. The atmosphere […]
Fratelli Famous Pizzeria
Fratelli Famous Pizzeria
Branding, Identity, Design Overview Build your own pizzas The Fratelli Famous concept is all about putting the spotlight on the guests for them to choose from a variety of fresh ingredients to create their own pizzas. Flamed in wood stone […]


  • About Me

    Sam Lee is a designer and art director with a love for branding, packaging, beautiful aesthetics and thoughtful visual communication.

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